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Blog: Enjoyably Serious Creative

When designing a cover of a fashion magazine here are some tips to keep in mind:
When designing a cover of a fashion magazine here are some tips to keep in mind:
Rayna HernandezMay 11, 2021mondaymuseComment
Punky Empowered
Punky Empowered
Rayna HernandezMarch 29, 2021mondaymuseComment
Trends come and go but....
Trends come and go but....
Rayna HernandezMarch 23, 2021Comment
2020 Year in Review
2020 Year in Review
Rayna HernandezMarch 23, 2021Comment
How do I create my brand? The process of Akushio: Brand Case Study (Part 2)
How do I create my brand? The process of Akushio: Brand Case Study (Part 2)
Rayna HernandezOctober 27, 2020branding, luxurybrand, branddesigner, branddesignernycComment
How do I create my brand? The process of Akushio: Brand Case Study (Part 1)
How do I create my brand? The process of Akushio: Brand Case Study (Part 1)
Rayna HernandezOctober 14, 2020branding, luxurybrand, branddesigner, branddesignernycComment
What is your Super Power?
What is your Super Power?
Rayna HernandezSeptember 1, 2020Comment
Is your branding strong enough to handle the changing tides?
Is your branding strong enough to handle the changing tides?
Rayna HernandezJuly 14, 2020Comment
The Pursuit of Growth
The Pursuit of Growth
Rayna HernandezJuly 7, 2020Comment
Vibes
Vibes
Rayna HernandezJune 30, 2020Comment
We're all different, We're all the same.
We're all different, We're all the same.
Rayna HernandezJune 25, 2020Comment
How do I go after my dreams of having my own brand?
How do I go after my dreams of having my own brand?
Rayna HernandezJune 16, 2020Comment
Take a Stand with Your Brand!
Take a Stand with Your Brand!
Rayna HernandezApril 29, 2020
I've decided...
Rayna HernandezApril 9, 2020
 

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Back in the day I wanted to be an Art Director so baddd I would have my friends pretend to be models. 😆Brittany Taylor Davis was already a superstar in her own right. 🤩 We took this shot at Venice beach in 2018. It was a nice time of eating at a yu
Some years are full of heartache and struggle and some years are full of new amazing experiences and dreams realized and some are a mix of both. It's so easy to fall into the scrolling abyss but it's always good to stop and reflect. ⁠
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What a
Wishing you Blessings and a Merry Merry Christmas! ✨ ⁠.⁠
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#aesthetic #artdirection #artdirectorsnyc #artdirector #behance #brandbuilders #brandidentity #branddesigner #beautybranding #brandstrategy #brandingstudio #brandidentitydesign #
A look back to this collage I found from college. It gives me all the feels 🥰💖

I have been designing for quite some time and well there are a lot more resources out there the branding structure remains the same. It’s about evoking a feeling
When creating branding and imagery for fashion, beauty and lifestyle this is something I was taught by @inezandvinoodh 

I believe desire today may look a little different then years past but we as humans will always desire. 

What is it that you are
Something I love doing after creating a mood board and logo for a client is to create a mini style guide as a quick reference for design and branding! 

I love mixing retro styles with modern ones in order to create a refined posh yet fun and dreamy

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